Spring 2026 Semester - present, Northeastern University
Skills: Marketing, Content Strategy, Graphic Design, Organizational Communication
NUMA Consulting is a Northeastern University student-run organization that offers pro-bono marketing consulting services to a wide variety of clients including national brands, local businesses, nonprofits, and startups. As their Co-Director of Marketing, I design social media collateral for our 600+ followers on Instagram and 400+ on LinkedIn, spearhead the overall visual and narrative direction of our semesterly recruitment, produce reels for social media, and strategize on how to expand the reach of our organization.
On the right is a short-form video I created with a DJI OM 5 and edited in Capcut to tease our upcoming recruitment, focusing on our theme of travel. I decided on this theme after realizing that our applicant pool would be returning from study abroad programs, and wanted to target them with content they'd empathize with.
Below are some of the graphics I've created for our recruitment cycle. We chose sky blue, ocean blue, and light lavender as our colors to starkly contrast our typical green color palette and represent the limitless potential that NUMAC consultants can achieve.
