Spring 2025 Semester, Scout Media Team
Skills: Content Strategy, Video Production, Graphic Design
Populace is a New-York based disc golf company seeking to extend the sport's influence into the younger generations with trendy discs and apparel. They came to us looking for a long-form fundraising video for their Kickstarter. In the pre-production process, I analyzed historically popular Kickstarter campaigns for their actionable insights, generated ideas for stories we could tell, created & storyboarded shots for the video, and helped refine our script into language that would appeal to our target audience. I also coordinated logistics on models and locations for our shoot days, and ensured that our client's vision was alive when filming. While the video was being worked on by our videographers, Srig Srinivasan & Owen Mathay, I had one-on-one meetings with the client to discuss the different channels to market in, mocking up ideas for social media collateral.
